The celebrated partnership between Apple and OpenAI, once hailed as a brilliant strategic move, is now looking like a potential blunder as it drags both companies into a massive and costly lawsuit. Elon Musk’s xAI has targeted the alliance as the centerpiece of an alleged illegal monopoly, turning a prized asset into a significant legal vulnerability.
The lawsuit argues that by choosing to deeply integrate only ChatGPT, Apple and OpenAI engaged in an anticompetitive “conspiracy.” This legal challenge could have been foreseen, as exclusive deals by market leaders often attract antitrust scrutiny. The decision to partner so closely has now exposed both companies to a multi-billion dollar legal threat and the risk of having their deal forcibly undone.
For Apple, which has historically faced antitrust complaints over its App Store, this lawsuit opens a dangerous new front. It reinforces the narrative that Apple uses its platform power to pick winners and losers, a claim the company has long disputed. The partnership, intended to accelerate Apple’s AI ambitions, may now bog them down in years of litigation.
While OpenAI dismisses the suit as “harassment,” the situation highlights the inherent risks of such a high-profile alliance. What seemed like a surefire way to secure market dominance has instead invited a legal firestorm, raising questions about the strategic wisdom of the deal in the first place.