The box office clout of animation was on full display this weekend as Netflix’s KPop Demon Hunters powered its way to a number one finish. Earning a massive $18-$20 million from a special sing-along event, the animated feature demonstrated the genre’s ability to mobilize a passionate fanbase and compete with—and even surpass—live-action blockbusters.
The film, produced by Sony Pictures Animation, had already proven its appeal on the small screen, becoming the second-most-watched movie in Netflix’s history. Its vibrant visuals and energetic storytelling are hallmarks of modern animation, while its K-pop theme and demon-hunting plot provided a fresh and unique hook for audiences.
The decision to release a sing-along version in 1,700 theaters was a brilliant move that played to the strengths of the animated musical format. Fans of all ages were drawn to the immersive and interactive experience, leading to a huge number of sold-out shows and a major theatrical win for Netflix.
This success story reinforces the idea that animation is not just a genre for children but a dynamic and versatile medium capable of producing major cultural and commercial hits. KPop Demon Hunters now stands as a prime example of animation’s enduring power at the box office.